Vilebrequin Beachwear in Marbella

Gecko Towers

Today I am exploring a new direction for the lifestyle element of the Marbella Property Lawyers blog. Throughout the year I am planning a series of blogs that identify and celebrate some of the iconic products without which my Marbella would be incomplete.

The beaches within easy reach of most Northern European airports, particularly Malaga and the Costa del Sol, have for several years been the scene of a particularly charming Father and Son(s) bonding custom – which I am happy to admit my son and I have been part of. The engineer of this Mediterranean display are the nice people at Vilebrequin.

In 1971 photographer, motor racing enthusiast and Saint Tropez resident, Fred Prysquel, was inspired by the local artists, the light and colour of the Cote d’Azur to sketch a design for a pair of classic swim shorts – later to be known as the iconic “Moorea” cut – that would give birth to the dynamic and iconic brand, Vilebrequin. Curiously, its name is the French word for the “crankshaft” which we understand was inspired by the metal spiral staircase in the first shop to bear its name.

The home of Vilebrequin in St Tropez

Given the prevalence of sailing in the area, Prysquel decided to use spinnaker sail cloth – noted for its quick during properties and resilient to sun and wind – for his shorts which, since their debut, have featured vibrant colours and maritime patterns. With the success of M Prysquel’s early design the signature and witty sea turtle image has become synoymous with the beaches of the South of France.

In 1992, Loïc Berthet, took over the brand and added new models. He further developed the brand by adding a back pocket secured with Velcro with an eyelet “draining” hole and a cotton lining.

The brands fame spread to other European hotspots, becoming essential kit – almost a uniform – for the beach bound “Yuppy” where it would usually be accompanied by a signature and highly waterproof Swiss watch – up to at least 300m – often made by Rolex, AP or Omega.

As our Yuppy hero grew up he would often confront the challenges of parenthood. Vilebrequin, being savvy to their customer’s circumstances, realized that they could expand their collection and exponentially grow their market by the introduction in 1995 of the matching Father and Son range – with boy’s sizes starting at a minuscule 6 months.

My son and I each had a deep blue pair with curiously stylised wrapped toffees which we adored. His pair were a little large for him when bought so we had several years of seriously cool beach co-ordination! See our picture below on Spain’s Costa de la Luz – paradise but don’t tell too many others!

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In a decade from 1990 Vilebrequin opened stores in London, Paris, New York and Madrid with a distribution network in more than 50 countries.

In 2012, Vilebrequin was acquired by US fashion corporation, G-III Apparel Group, Ltd., who, in addition to a drive to expand its operations in the Far East, have extended the range with a “Mother and Daughter” collection.

There is, of course, a Vilebrequin flagship store on the front line in Puerto Banus selling the latest styles of short and more recently extensive male and female ranges of shirts, wraps, hats alongside the iconic swimming trunks – some of which now feature smart-tech fabrics that change colour on exposure to water!

Should you be interested in discussing the legal process involved in buying a property in the Marbella region, we would be delighted to assist you. Our multi-disciplinary team of bi-lingual, highly experienced and wholly independent Abogados (Spanish Lawyers) and Asesores Fiscales (Tax Accountants) are ready to help you.

We are not estate agents, but we know some hard-working and reputable ones, if needed.

Please call me, Mark FR Wilkins, during usual business hours on +34 600 343 917 or, if you prefer, or e-mail me at mark@roslegal.es

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Please note that our posts are for general interest. There is no substitute for proper legal advice tailored to your specific circumstances as provided by a qualified Abogado who is experienced in the application of the Spanish Law.

Nothing contained in this article should be seen or taken as the writer or the publisher providing legal, tax or financial advice.

All details have been reasonably fact-checked and all efforts have been taken to ensure that facts are accurate as at the date of publication.

© Mark FR Wilkins 2023. All rights reserved.


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